Apart from holding executive positions with global companies such as Marriott and HQ/Regus Workspaces, Susan’s consulting experience includes guiding a broad array of diverse projects. Here’s just a glimpse:
Portland, Maine
Verdante at Lincoln Park
Leveraged the unique location for a condo project across from a historic city park, its proximity to neighborhood amenities (offering a 98% walkability score), and its skyline views. Created additional benefits including a fitness room, guest room, shared deck and the first mechanized parking in the city.
Portland, Maine
Luminato Condos
With first-time buyers in mind, designed smaller condos offering ways to live large in a small space. Offered building amenities, including new concepts to the market: a guest room for out-of-town visitors with online booking, a lounge for remote workers, a rooftop terrace with panoramic views, and the highest internet speed in a residential building in the city.
Boothbay Harbor, Maine
Boothbay Region Land Trust
Created a strategic plan to increase memberships, sponsorships, donations, and volunteer and community involvement. Served as an organizer of festivals and events that increased the awareness, reach, loyalty and funding of the organization.
Boothbay Harbor, Maine
Coastal Maine Botanical Gardens
Contributed to the initial market analysis, product offering, brand launch, and marketing for this now nationally ranked 248-acre botanical garden. Ten years after opening, it became a top year-round attraction for the state with over 190,000 visitors each year.
Boothbay Harbor, Maine
The Opera House at Boothbay Harbor
Developed a strategic marketing plan including a market analysis, new brand identity, and communications action plan for the web site, print materials, PR, and social media. Introduced a Power of the Purse fund-raising event that appealed to women supporting the performing arts.
Toronto, Ontario, Canada
The Kingbridge Centre/Benchmark Hospitality
Consulted on the development of a destination retreat and conference center with an emphasis on delivering a high return on investment (ROI) on meetings. Served as General Manager during an interim phase.
Washington, DC
Langston Lofts
Envisioned the potential revitalization of a historic neighborhood. Helped many first-time buyers by establishing competitive pricing. Worked with Metropolis Development to launch a dynamic street presence in the historic U Street neighborhood, including the first Busboys and Poets community gathering place.
Washington, DC
Donohoe Hospitality Services
Led strategic retreats focused on developing a future-oriented business plan, launching a new company, and defining a company culture that would attract and retain employees and customers.
Washington, DC
Interim Housing Solutions
Consulted on the strategy, branding, and marketing of a short-term housing locator service during its growth phase in the U.S. and Canada.
Miami, Florida
Oceanside Resorts
Helped reposition and redevelop an historic boutique Art Deco hotel in South Beach Miami.
Waynesville, North Carolina
Balsam Mountain Builders
Contributed to the design, positioning, marketing and other development requirements for three high-end single-family homes in a luxury mountain community. Built and sold as speculative homes in Balsam Mountain Preserve, a community based on principles of land conservation and programming around nature.
Boothbay Harbor, Maine
Linekin Bay Resort
Provided situational analysis, positioning, and envisioning for the redevelopment of a classic family resort. When there was an economic downturn, guided the owners through adjustments in the market.
Washington, DC
Mount Vernon Triangle
Created an identity for a neighborhood where one did not previously exist. Evaluated all of its assets and gained buy-in from diverse stakeholders for a plan that resulted in the launch of a brand and successful new destination.
Washington, DC
National Trust for Historic Preservation’s Historic Hotels of America
Facilitated the development of a five-year strategic plan for the Historic Hotels of America working with a diverse group of stakeholders ranging from NTHP executives to individual hotel owners.
Washington, DC
Preferred Offices
Developed the strategy for launching a new “workspace and support-on-demand” product. Collaborated with the developers, executive team and the staff of the individual workspaces.