Apart from holding executive positions with global companies such as Marriott and HQ/Regus Workspaces, Susan’s consulting experience includes guiding a broad array of diverse projects. Here’s just a glimpse:
Verdante at Lincoln Park
Leveraged the unique location for a condo project across from a historic city park, its proximity to neighborhood amenities (offering a 98% walkability score), and its skyline views. Created additional benefits including a fitness room, guest room, shared deck and the first mechanized parking in the city.
With first-time buyers in mind, designed smaller condos offering ways to live large in a small space. Offered building amenities, including new concepts to the market: a guest room for out-of-town visitors with online booking, a lounge for remote workers, a rooftop terrace with panoramic views, and the highest internet speed in a residential building in the city.
Boothbay Harbor, Maine
Coastal Maine Botanical Gardens
Contributed to the initial market analysis, product offering, brand launch, and marketing for this now nationally ranked 248-acre botanical garden. Ten years after opening, it became a top year-round attraction for the state with over 190,000 visitors each year.
Boothbay Harbor, Maine
The Opera House at Boothbay Harbor
Developed a strategic marketing plan including a market analysis, new brand identity, and communications action plan for the web site, print materials, PR, and social media. Introduced a Power of the Purse fund-raising event that appealed to women supporting the performing arts.
Envisioned the potential revitalization of a historic neighborhood. Helped many first-time buyers by establishing competitive pricing. Worked with Metropolis Development to launch a dynamic street presence in the historic U Street neighborhood, including the first Busboys and Poets community gathering place.
Waynesville, North Carolina
Balsam Mountain Builders
Contributed to the design, positioning, marketing and other development requirements for three high-end single-family homes in a luxury mountain community. Built and sold as speculative homes in Balsam Mountain Preserve, a community based on principles of land conservation and programming around nature.
National Trust for Historic Preservation’s Historic Hotels of America
Facilitated the development of a five-year strategic plan for the Historic Hotels of America working with a diverse group of stakeholders ranging from NTHP executives to individual hotel owners.